Being a Digital Publicist for the Crowell School of Business has been incredibly rewarding and illuminating. Leading efforts in content creation, alumni and professor engagement, and strategic brainstorming has provided me with invaluable hands-on experience in marketing and brand management. Working alongside my team, I've learned the importance of effective collaboration and communication in achieving our shared goals. Whether it was crafting digital marketing content or optimizing strategies based on performance data, every decision was made through collective brainstorming and input from all team members. Through this experience, I've come to appreciate the power of teamwork and the impact it can have on the success of a project or initiative.